What makes your area of research more interesting than other possible research areas you considered?

Question: What makes your area of research more interesting than other possible research areas you considered?
- Keywords:
  research area
Asked by M@ to Andy, Diana, James, Mary Jane, Wil on 6 Mar 2017.
- Wilhelmiina Toivo answered on 6 Mar 2017:
  
  I think all areas of science are really interesting and important but I got into my topic because I have a personal interest in it – when I first moved to Scotland I noticed it was much easier for me to swear in English and talk about awkward topics and I wanted to know why.
- Andrew Jones answered on 6 Mar 2017:
  
  I have always been interested as to why people make the decisions they do despite the effects on health.
  
  Addiction is one of the most complex topics there is – and we still have only scratched the surface. The power an addiction can have over someones life is scary. Imagine continuing to do a behaviour that you know might kill you.
- Mary Jane Spiller answered on 6 Mar 2017:
  
  I think the way we experience the world around us – our senses giving us a perception of seeing, feeling, hearing, tasting, smelling and everything else is an essential part of our life. We are constantly bombarded with sensations, and the way our brains learn to make sense of those, and focus on the important bits (usually), is amazing.

Question: What makes your area of research more interesting than other possible research areas you considered?