• Question: what colour and fonts make people notice brands?

    Asked by crunchie202 to James on 10 Mar 2017.
    • Photo: James Gudgeon

      James Gudgeon answered on 10 Mar 2017:

      Different fonts and different colours make people pay attention under different circumstances…

      What’s really interesting is that you can influence how hard a task appears to be depending on what font the instructions are written in. The harder the font is to read, the harder people think the task is to do! This is due to something called cognitive fluency. The easier something is to think about, the more familiar it seems, and the more we like it… Check it out 🙂