Prifysgol Bangor 2009-12, Prifysgol Bangor 2012-13, Leiden Universiteit 2013-14, Durham University, 2015-16
BSc in Psychology, MSc in Consumer Psychology, International Experience in Economic Psychology, MRes Shopper Decision Making
DECIDE., Durham University, Bangor University
Strategist & Consumer Psychologist
Favourite thing to do in my job: Find out what other people’s favourite things are…!
I find out what things happen in shops that makes people more likely to do certain things…like buy!
I advise brands how they can influence the decisions people make with design.
My Typical Day
Thinking. Talking. Writing. Designing. Doing. Analysing. Presenting.
What I'd do with the prize money
I’d send 50 ‘science boxes’ with 10 simple decision experiments to schools around the world…
The best ideas to improve decision making and save the world might come from people your age that would never get to release them if they’re not inspired by science right now!
How would you describe yourself in 3 words?
Tall. Friendly. Not-too-serious.
What's the best thing you've done in your career?
Won money from the government to look at how design changes behaviour.
What or who inspired you to follow your career?
Were you ever in trouble at school?
Yes, all the time! Especially in science. I always wanted to try things differently!
If you weren't doing this job, what would you choose instead?
What's your favourite food?
Anything that’s bad for me.
What is the most fun thing you've done?
Saw an Orangutan.
If you had 3 wishes for yourself what would they be? - be honest!
Go to space. Swim the English Channel. Win the lottery.
Tell us a joke.
What’s invisible and smells like carrots? Rabbit farts.